Bite-sized posts about copywriting and marketing. Plus the occasional media article.
Julius Caesar and the art of copywriting.
Using only 3 words, the great Roman general created a copywriting technique that stood the test of time.
How Nike gamed the Games.
Is this one of the best product descriptions ever?
Steve Jobs’ 5 iconic words to describe the iPod is a masterclass in copywriting
BBDO retains Ministry of Health Holdings business.
Meet India’s next generation of digital artists.
Another pitch win for fair workplaces.
Rebranding Singapore’s largest insurer.
Major pitch win on behalf of BBDO Singapore. And my first campaign for Latin America.
Winning the Audi business. Again.
