There’s elf on a shelf.

And then, there’s Minimal Bookshelf.

The Minimal Bookshelf is a simple storage solution that incorporates the books it holds in its design and construction.

The bookshelf features grooves cut into both ends of a shelf, which the user can slot books into to serve as bookends.

If your book collection is too large to fit on one shelf, a second or third can be added, with the bookends doubling as pillars to support the shelves stacked on top.

This was a design initiative that was brought to life by our team at Grey Beijing.

It was recognised and published in the One Show annual.