How we tripled PayPal’s transactions.
This project involved pitching for the PayPal business and producing a mobile-driven campaign for them.
PayPal wanted more Singaporeans to use their online payment services. Problem? Singaporeans LOVE their brick and mortar malls.
So we created a campaign that let people scan our ads and shop on their smartphones while commuting.
The result?
PayPal saw a 300% increase in the volume of transactions.
Agency
Publicis Singapore
My Role
Senior Copywriter