How we tripled PayPal’s transactions.

This project involved pitching for the PayPal business and producing a mobile-driven campaign for them.

PayPal wanted more Singaporeans to use their online payment services. Problem? Singaporeans LOVE their brick and mortar malls.
So we created a campaign that let people scan our ads and shop on their smartphones while commuting.

The result?

PayPal saw a 300% increase in the volume of transactions.

Agency

Publicis Singapore

My Role

Senior Copywriter

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