¡Ay, caramba!
It’s my first campaign for Latin America.
And produced during lockdown too!
So this was written in Canberra, art directed and filmed in Singapore, with music produced in Sydney, brought to life by directors in Sao Paolo, and launched in Latin America and Southeast Asia. All for a client in Hong Kong.
Interesting how remote work brought us all together.
From winning the pitch to producing the work.
Super grateful for the opportunity.
Lalamove is Asia’s largest on-demand delivery service and it’s expanding throughout Latin America and Europe.
*The ads below are for Southeast Asia. Scroll further for Latin America spots.
Agency:
BBDO Singapore
Directors:
NYLON (Boca Ceravolo & Caio Montanari)
Production:
Heckler
Audio Post Production:
Song Zu Sydney
Art Director:
Derek Chia
My Role:
Copywriter