The most epic limousine. Ever.

Our challenge? Launch the Sagitar in China’s saturated auto market.

Problem? The car’s minimalist design makes it difficult to appeal to Chinese consumers who are used to flash and bling.

Our strategy? Create a positioning that challenges the status quo:

When you have it, there’s no need to flaunt it.

We took this idea and introduced The Poser, our anti-hero.

Oh yes, there’s car porn too.