Branded content for the Ministry of Culture, Youth and Sports
This project started out as a pitch win for the Ministry of Community, Youth and Sports client.
Upon appointment, we were fortunate to rope in the late Yasmin Ahmad to direct the short film.
The story follows a headstrong girl in constant tussle with her patient, single father, who works nights to make ends meet. It follows her journey from bratty Daddy’s princess into the realisation that ‘family’ is the only gift that matters.
This was also my fan boy moment.
Not sure what I did to deserve the chance to work with Yasmin Ahmad.
Thanks for the lessons and laughs, Yasmin.
You'll be missed.
Agency
ADK Singapore
My Role
Copywriter