Banking with a human touch
This short film was written for Maybank, Malaysia's largest bank, as part of their online content to reinforce their brand promise - Humanising Financial Services.
Red packets are monetary gifts (in little red envelopes) that are given out during special occasions.
It is usually given, in a ceremony, by an elder member of the family to the younger (from parents to children).
Agency
Blak Labs
My Role
Copywriter (English)