Banking with a human touch

This short film was written for Maybank, Malaysia's largest bank, as part of their online content to reinforce their brand promise - Humanising Financial Services. 

Red packets are monetary gifts (in little red envelopes) that are given out during special occasions. 

It is usually given, in a ceremony, by an elder member of the family to the younger (from parents to children). 

Agency

Blak Labs

My Role

Copywriter (English)

Previous
Previous

MCYS short film. With Yasmin Ahmad.

Next
Next

A pitch win for BBDO to tackle workplace discrimination