Discrimination.
Know it to end it.
Huge thanks to BBDO for this opportunity. This project involved both pitching for the account, and coming up with creatives to address various aspects of unfair employment practices. This campaign by the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) aims to reframe workplace bias in areas of gender, age, family responsibilities and race.
Client:
Tripartite Alliance for Fair and Progressive Employment Practices
Agency:
BBDO Singapore
Chief Creative Officer:
Tay Guan Hin
Art Directors:
Amanda Ler & Derek Chia
Copywriters:
Ivan Ng & Joe Yeoh
Account Management:
Chermaine Chong & Erica Sanidad
Project Lead:
Anne Lee
Producer:
Anita Toh
Production House:
Smallshop
Director:
Elgin Ho
DOP:
Alan Yap
Executive Producer:
Yee Zhiyun
Editor:
Jacen Chan, Knackfolks
Audio Engineer:
Mark Toh, Knackfolks